What
we do
Every business’ journey to building an impactful M Effect is different.
That’s why we have developed flexible modules to ensure you can kickstart your journey at pace, think of them as the building blocks for success. But first, you need to understand your start point...
Guided Diagnostic | 2-5+ days
Kickstarter
Every journey starts here.
Ever wondered if your marketing is up to the job? Assess where you are today so you can start building your marketing powerhouse.
Using our diagnostic tool, M Effect Kickstarter™, we’ll assess your strengths and gaps, identify opportunities and recommend a short and long term plan for improvement.
Armed with your M Effect score and report you will be able to make informed decisions that set you on the right track.
Momentum
Build the foundations so that everything else can follow. Explore modules...
Finding your North Star
Are you clear on your business goals and what sets you apart? If you aren't then how will anyone else be. With alignment you can build solid marketing foundations and drive the outcomes you need. Together, we'll set your ‘MPact’, the charter which sets marketing up for success and transforms your stakeholders into followers.
Workshop I Report I Objectives and Measures I MPact™
Know your audience
Who is your ideal customer audience and why? Let's identify what drives your most valuable customer segments by seeing the world through their eyes, alongside customer insights to fuel marketing that speaks their language.
Customer Segmentation | Personas | Research | Insights report
Creating differentiation
Customers have choice, so what makes you more compelling and better than your competitors? We interrogate your points of differentiation and how to communicate with clarity and impact.
Competitor review I Positioning I Value proposition I Messaging house
Mastery
Your marketing machine, optimised for performance. Explore modules...
The big picture with ruthless attention to detail
Are you pursuing random acts of marketing? Without a strategy linked to business goals it's down to chance that your will see the right results. We will set your performance indicators. Build a robust, insight-driven strategy, and engage the team to deliver.
Brand, demand and retention I Operating model I Budget plan I Delivery roadmap
Dial in to dial up
Is you channel mix built on instinct or insight? Fine tune your investment strategy based on how and where your customers are active. We will help you review and test performance against best practice to ensure your achieve the best return.
Performance analysis I Data review I Channel mix I Test and learn plan
Primed for performance
Are you confident your current marketing engine can deliver against your strategy? We will help you build the capabilities and integrated roadmap for delivery with our success toolkit. Stay on track with support to embed, establish controls and optimise the programme for continual improvement.
Activity calendars I Implementation plan I Reporting & governance I PM support
Magic
Win hearts, minds (and share of wallet) with flair. Explore modules...
It's your flag, be proud to wave it
Does your corporate narrative and image stack up? Refresh or re-invent the way your customer promise is brought to life through your brand, including ensuring the organisation at large lives and breathes it.
Brand audit I Creative strategy I Brand guidelines I Brand implementation
Comms that don't get lost in the void
Is some of your activity just not cutting it? Dial up your comms, assets, content and sales collateral for cut-through and relevance for your audience – and all optimised for conversion through the sales funnel.
Comms audit I Comms strategy I Creative campaigns | Collateral suite
Delight and excite, don't turn them off
Is your end to end customer journey simple, intuitive and enjoyable?
Well it should be otherwise you will lose your audience. We'll help you ensure your whole customer UX excites and supports your audience, and your brand promise.
Customer journey mapping I Touchpoint review I UX improvements
Something more specific in mind?
We'd love to hear about it, just ask us→
Positioning
Brand Development
Rebrand
Marketing Audit
Marketing Strategy
Creative Refresh
Website Development
Digital Comms
Lead Generation
Launches
Content Programme
Sales Support & Collateral
Database Marketing
Customer Experience Mapping
Programme Management
Team Mentoring
Marketing Operating Model
Are you ready to discover what sustainable growth looks like?
Take our survey to rate your M Effect now. Or get in touch to find out about our Kickstarter diagnostic for more in-depth insights and your personalised action plan.